The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business
MAY 3, 2016
An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. And Gulati’s research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector.
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