Thinking lifetime (don't break the chain)
Seth Godin Blog
APRIL 11, 2014
When a customer shows up at their website then, searching for a new feature like eprinting or getting their wireless to work, it''s both an opportunity and warning sign. Assuming that your competitors are just as selfish and metric-driven as you are isn''t a great strategy, because you''re still losing when you break the chain.
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