Remove Metrics Remove Recruiting Remove Sales Remove Video
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Fix Your Social Media Strategy by Taking It Back to Basics

Harvard Business

Where you deliver the content matters too: Some social media channels are best for sharing short, current updates (Twitter), others are better for delivering video content (YouTube), some reach a younger audience with pictures (Instagram), and others have younger audiences with multimedia and high engagement rates (Snapchat).

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Digital Leadership Is Not an Optional Part of Being a CEO

Harvard Business

To promote innovation and local service, the company hires people with entrepreneurial backgrounds and gives them freedom to design promotions, sales programs, and marketing events however they like. The senior leadership team meets often to look at metrics and trends. What’s unique about this company’s leadership?

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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The Best Companies Aren’t Afraid to Replace Their Most Profitable Products

Harvard Business

Since then, WeChat has been constantly launching new services, from mobile payments to booking doctor appointments, from police reporting to taxi hailing, from video conferencing to mobile banking services. Recruit Holdings from Japan is a publishing and classified advertisement company, founded in 1963.

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Subscription Business Models Are Great for Some Businesses and Terrible for Others

Harvard Business

Identify the right metrics. In the transactional economy, the most important measures are new customer acquisition and sales. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. Subscription is a pricing structure. Membership is a mindset.