Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon?

Report 98

Report Data Strategy Strategy 98

Consulting Matters

JUNE 24, 2020

You need to shape your future client's thinking long before they meet you of the value that you bring to the table and that you are indeed an expert, not merely an "extra pair of hands.". To stand out in the market, focus on how you uniquely meet an unmet or under-met market need. age range, gender orientation, title, industry, etc.)

Consulting 156

Consulting How To System Sales 156

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Yes, it’s hard to do this when no one has time to meet, much less collaborate.

Metrics 47

Metrics Data ROI Benchmarking 47