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Marketing

Process Analysis

Strategy

Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

JUNE 23, 2023

Aim for the right balance Don’t define an ‘analysis required’ in a way that is not sufficient to prove or disprove the hypothesis. For example, if your hypothesis is “Eliminating duplication will save $1M in 12 months”, then your analysis required should not be something vague and generic like “Process analysis”.

Analysis

Analysis Data Development Consulting

B2B sales will never be the same

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. There is tremendous insight to be gleaned from unstructured data.

B2B

B2B Sales ROI B2C

Deep Dive into Hypothesis-based Problem Solving

B2B sales will never be the same

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