Why CRM Projects Fail and How to Make Them More Successful
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect.
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