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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Innovative is defined as: (of a product, idea, etc.) When the media sees these words, the first thing that pops in mind is that the product, service or company is anything but <fill in the buzzword>, even if it’s something that will change the world. A PRNewser item names it as the #1 buzzword that PR pros should avoid.

Media 101