Remove Course Remove Journal Remove Process Improvement Remove Productivity
article thumbnail

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. The irony is that I teach another course called Leveraging Social Media for Public Relations ! Innovative is defined as: (of a product, idea, etc.)

Media 101