“Social Media Crisis” and Other Buzzwords that Need to Go
Melissa Agnes
JULY 17, 2014
Used in the context of physics or financial services, leverage is an appropriate industry-specific term. Used in the context of PR – or any other business industry – leverage, as a verb, has become so overused that it creates confusion and/or casts doubt on the credibility of the person using the term.
Let's personalize your content