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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

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DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies

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One of the reasons that marketing leaders and other professionals attend conferences is to get a reality check on what their peers and other companies are doing. Are we in-line with industry best practices? Is anyone else struggling with this marketing activity? The responses I received from attendees were enlightening.