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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

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DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies

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Are we in-line with industry best practices? While attending the DMA2014 Annual Conference & Exhibition in San Diego on Monday, I decided to apply this theory to see how both small-to-midsized businesses (SMBs) and enterprise companies are faring with their omnichannel marketing strategies.