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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. That's because I have an overarching guideline for partnering with other people: I don't do business with jerks. So the people in the learning/process improvement/agile center of excellence ask me for a free talk.