Why Write and Publish Business Articles? For 5 Good Reasons!
Emerson Consulting Group
APRIL 4, 2019
Published articles are high-level sales tools. Retirement benefits thoughtleader Dan Cassidy makes it a practice to show up at every sales meeting with a briefcase filled with reprints of his many published articles. Sales of your book increase as a result. Publishing articles can lead actually WRITING to a book!
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