Why CRM Projects Fail and How to Make Them More Successful
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Implement your CRM with that in mind and you’ll be pleased with your ROI.
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