Harvard Business

MARCH 7, 2017

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 34

B2B Travel Benchmarking Sales 34

Harvard Business

JULY 27, 2017

To get there, companies should take the time to level-set their efforts with three strategic exercises: Reexamine your goals and strategy. Make sure to use the right metrics when measuring success and identifying areas for growth. Look for evidence of mobile impacting web or in-store sales — that is a metric that counts.

Strategy 32

Strategy Strategy Strategy& Metrics 32

Tsavo Neal

JANUARY 25, 2018

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.

Consulting 68

Consulting Advertising Case Interview Conference 68