A Refresher on A/B Testing
Harvard Business
JUNE 28, 2017
To better understand what A/B testing is, where it originated, and how to use it, I spoke with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of Junk Charts , a blog devoted to the critical examination of data and graphics in the mass media. What Is A/B Testing? How Do Companies Use A/B Testing?
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