tech-and-innovation 
Seth Godin Blog
MAY 22, 2018
The existence of your product, service or innovation means that everything that compares to it is now treated differently. Of course, these are once-in-a-lifetime tech innovations. It changes our narrative. Once the fax existed, mail seemed slower. Once email was around, the fax seemed hopelessly analog.
Harvard Business
MAY 22, 2018
The traditional drivers of brand premium are being joined (and to varying degrees supplanted) by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few. Product: mechanical vs. interactive. Insight Center. Data-Driven Marketing. Sponsored by Google.
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