Jerry Fletcher

JUNE 27, 2020

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Then a pandemic got in the way. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing.

Marketing 64

Marketing Consulting B2C B2B 64

Alan Weiss

JUNE 27, 2020

Throughout my consulting career I’ve heard the plaintive lament, “She just won’t change,” and “He’s hopeless, there’s no way to persuade him.” This applies to adults at work and children at home, to both genders, to all ages. Usually, the problem about “not changing” is that there are no consequences for not changing and, in fact, there is comfort in not changing.

Conference 52

Conference Sales Meeting Consulting 52

Seth Godin Blog

JUNE 27, 2020

I used to ask, “If you stole Steven Spielberg’s address book, would it help you get a movie made?” The point was that even if you had the phone numbers and names, calling them up and saying you’d stolen them wasn’t worth very much. The data has no value without trust and connection. Now, twenty years later, all the address books have been stolen.

Data 45

Data 45