Remove do-you-have-a-glossy-brochure
article thumbnail

Do You Have a Glossy Brochure?

Chad Barr

“Please don’t think less of me but it was the glossy brochure your competitor had! “Please don’t think less of me but it was the glossy brochure your competitor had!” You’d be pleasantly surprised how often they realize that they’ve made a mistake and they need you!

article thumbnail

We Shouldn’t Always Need a “Business Case” to Do the Right Thing

Harvard Business

And so I get asked questions like “What evidence can I provide that doing the right thing will make or save a company money?” ” It’s a relief to have finally moved on from the era in which corporate responsibility meant feel-good philanthropic efforts divorced from an enterprise’s main activities.

Ethics 49