Even Life-Saving Innovations Don’t Sell Themselves
Harvard Business
FEBRUARY 16, 2017
adults were at risk of developing type 2 diabetes in 2015. At the same time, some 1,000 nonprofits and community-based organizations were offering a drug-free solution to help avoid developing diabetes, but they weren’t sufficiently publicizing it or engaging users to sell the service. Consider that 86 million U.S.
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