Data Efficiency Marketing Process Analysis 
Tom Spencer
JUNE 23, 2023
As we saw in the previous article , the HBPS process has five key steps: Define the problem Define drivers and generate/refine hypotheses Determine information needs Gather and analyze the data Draw conclusions and develop recommendations In this post, we will explore these five steps in greater detail.
1 to 1
AUGUST 30, 2021
In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. There is tremendous insight to be gleaned from unstructured data.
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