Cash Flow Journal Marketing Resumes 
Martinka Consulting
AUGUST 6, 2018
On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” This goes back to before the stock market crash of 1929. Zweig writes that any form of modified profit isn’t cash flow. Marketing expenses (the marketing didn’t work so it’s really profit).
Martinka Consulting
OCTOBER 7, 2020
On August 24 my phone buzzed with a news flash from The Wall Street Journal. Yes, they can inflate their resume, like they do for jobs, and that’s why relationship is so important. Can inventory values be inflated, sure, but if the deal says the lower of cost or market the value can’t be more than the cost. This one seems easy.
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