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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

Based on disclosures following this blueprint, a smart analyst can project a firm’s future revenues, estimate outlays required to sustain the firm’s business model, and calculate the present value of future cash flows. Digital companies must be performing such assessments in-house to reward their sales and marketing staff.

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There’s No Wrinkle in Time for the Time-based CFO

Free Agent CFO

Sales go up 11-12 percent annually. And cash flow? Free cash flow is predictable and also tracks consistently with earnings. Since the words ‘past’ and ‘historic’ appear to be out of fashion these days, I want to add a few more comments about what makes the past-based CFO hum.