Case Studies Intellectual Property Leadership Resumes 
Tsavo Neal
OCTOBER 9, 2020
Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. If you want to generate more B2B leads through LinkedIn, don’t structure and write it like a resume. Stop going out to find clients.
Tsavo Neal
JANUARY 25, 2018
Case studies. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Hosting your own web conference. Resources page.
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