Consulting Matters

MARCH 27, 2018

Interview Transcript: Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. So you have your own business consulting success. Do you have a consulting background yourself? Time flies.

Interviews 206

Interviews Consulting Case Interview Course 206

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.

Consulting 68

Consulting Advertising Case Interview Conference 68

The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. But nothing really stood out.

ROI 48

ROI Training Training Sales 48

Harvard Business

OCTOBER 9, 2017

But in many cases, professionals face a more ambiguous situation: having an MBA may be considered a selling point, but it’s rarely required for a particular job. Through informational interviews and background research (such as scanning leaders’ LinkedIn profiles), try to get a sense of their educational background.

Education 28

Education Case Interview Course Finance 28