Remove tech-and-innovation
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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. But these days, the old way of doing business doesn’t cut it. The right people matter.

Sales 26
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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. Innovation at GE was on a roll. Since then Flannery has replaced Immelt’s vice chairs responsible for innovation. He doubled GE’s investment in R&D. Then it wasn’t.