Balance Sheet Marketing Operations Travel 
Harvard Business
SEPTEMBER 16, 2016
Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. To analyze EvD, determining the relative importance of data to an enterprise’s balance sheet, its ability to effectively compete, and its operational capabilities is a good place to start.
Harvard Business
MARCH 14, 2017
Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. See More Videos > See More Videos > All loyalty programs are vulnerable to a blockchain revolution, but the travel industry is perhaps the most at risk. The average U.S. Early adopters could benefit considerably.
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