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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?