Case Study: When You Have to Choose Between Core and New Customers
Harvard Business
JUNE 26, 2017
Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. It was clear from the size of his bicep that he was serious about training.
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