Case Study: When You Have to Choose Between Core and New Customers
Harvard Business
JUNE 26, 2017
She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites. “MMC isn’t a fashion trend.
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