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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., Generate / refine hypotheses A hypothesis is a possible solution to a problem that you can test with data and analysis to validate – prove or disprove. mind mapping) Adopting different lenses to look at the problem (e.g.,

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B2B sales will never be the same

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In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises.

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