Are You Accurately Measuring Your Company’s Digital Strength?
Harvard Business
SEPTEMBER 7, 2017
Perhaps not surprisingly, American Airlines leads in magnitude for U.S. airlines — but not by as much as you would think. Some, but not all, of this disparity is related to Southwest’s refusal to sell through online travel agencies such as Priceline and Orbitz. Digital share. Southwest has 13% of the U.S.
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