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What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Each outbound communication is measured individually for immediate ROI. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

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Success with the Internet of Things Requires More Than Chasing the Cool Factor

Harvard Business

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. ” There are several strategies that can be used to develop IoT talent. Then go beyond that.

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