Successful Independent Consulting

APRIL 14, 2017

Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. For example, I have over a hundred endorsements for change management, but I no longer do that type of work so I moved it much lower on my list. This is the third and final part in a series of articles.

Consulting 150

Consulting Examples Marketing System 150

Harvard Business

JUNE 16, 2016

Baba Ramdev, the yoga guru owner of the fastest-growing local consumer goods company in India, launched a competing product, advertised as “healthier” than Nestlé’s and at a lower price point than Maggi. We must start to think differently about how business, management, and strategic intelligence works.

Pharmaceuticals 28

Pharmaceuticals Sales Insurance Insurance 28

Harvard Business

SEPTEMBER 14, 2017

.” In our study, the most successful leaders changed 30-50% of staff in the first 3 years by clarifying teaching and marking targets, displaying real-time performance (such as attendance, behavior and test scores) on video screens in corridors and staff rooms, and managing out poor performers.

Research 28

Research Study Education Recruiting 28

Management Consulted

NOVEMBER 2, 2015

.” Explaining the tag line in a company statement, KPMG marketing officer Tim Pearson said, “The emphasis on clarity – not simply knowledge management or insight – in our brand advertising campaign strongly differentiates KPMG in the increasingly crowded business advisory arena and articulates KPMG’s business strategy.”

Interviews 100

Interviews Culture Consulting Case Interview 100