Case Interview: Beyond Common Frameworks
Tom Spencer
JUNE 2, 2018
Kogan.com, an online retailer in Australia, has enjoyed exponential sales growth in the past 2 years and its stock price has more than doubled. The framework comes from “ A Playbook for Winning Strategy ” developed by A.G Lafley (CEO of Procter & Gamble) and Roger Martin (Dean of the Rotman School of Management) in 2013.
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