Why So Many High-Profile Digital Transformations Fail
Harvard Business
MARCH 9, 2018
Procter & Gamble wanted to become “the most digital company on the planet” in 2012, but ran into growth challenges in a difficult economy. For example, when P&G was making its digital push in 2012 and 2013, it was already well ahead of most companies—and perhaps all of them—in the consumer products industry.
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