How Marketers Can Connect Profit and Purpose
Harvard Business
JUNE 18, 2018
And in 2011, Nathaniel Foote and Russ Eisenstat proposed a “better way to manage in the 21st century.” Melissa Waters, CMO of Lyft, says “Any customer these days is asking for transparency on what a company stands for and why they operate. It must be woven into a company’s operational fabric.
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