2004 Marketing Productivity Turnaround 
Harvard Business
NOVEMBER 24, 2017
An example of strategic burnout can be found at Lego around 2004. A turnaround subsequently lowered strategic stress to a productive level by discontinuing many of their seemingly unrelated projects, re-focusing on their core business, as well as streamlining operational processes that improved coordination activities.
Harvard Business
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Other companies can do the same. Build a Re-Founding Team.
Harvard Business
OCTOBER 10, 2016
Similar to the advance of “standardized process” in the early 20th century, digital is not just the new product to offer our customers (e.g., Voser took a detour to be CFO for ABB from 2002 to 2004 and then returned to Shell to become CEO in 2009. In his own words, “it was a truly formative experience.”
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