3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold
Harvard Business
JULY 14, 2016
For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. They create a digital strategy, develop assets such as websites, emails, ads, and mobile apps, and then continuously monitor performance to optimize user engagement.
Let's personalize your content