IKEA’s Success Can’t Be Attributed to One Charismatic Leader
Harvard Business
FEBRUARY 2, 2018
But how did it hit on this winning strategy? IKEA’s success did not result from the kind of planful strategy development that is still taught in some business schools. The company also has a unique manufacturing strategy and business model. Quite the contrary. 18,000 people waited eagerly for the store to open.
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