Remove 2001 Remove Marketing Remove Productivity Remove Turnaround
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The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business

When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. Set Expectations. At Campbell, Doug began calling the daily interactions he had with employees, “touchpoints.”

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How Companies Escape the Traps of the Past

Harvard Business

Box 3: Generate breakthrough ideas and convert them into new products and businesses. ” He continued, “let’s not launch Product X version 2 and instead focus all our efforts on Product Y.” To endure, companies must excel at all three boxes, or their success could be very short-lived.

Company 28
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The Connection Between Employee Trust and Financial Performance

Harvard Business

This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. ” With new direct reports, Doug found that there was often a period of low-productivity limbo when both parties were trying to figure the other one out. Was this a prison?