Thinking lifetime (don't break the chain)
Seth Godin Blog
APRIL 11, 2014
The traveling salesman, the carnival barker and the old-time businessman can hit and run. That means that unhappy news spreads far and fast (and that remarkable products and services need lower ad budgets). The thing is, a customer is never out of warranty, even if his product is. Make the sale, cut your costs, move on.
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