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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

APRIL 4, 2019

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews? Publishing articles offer higher levels of credibility.

Journal 40
Journal Case Interview Conference Meeting 40
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

Consulting 68
Consulting Advertising Case Interview Conference 68
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