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Decision Filters: Finding, Evaluating, and Taking Action on Opportunities

Tom Spencer

You should establish metrics that are specific to the scenario, aligned with your goals, and easy to understand or calculate. The filter can be a single metric that results in a yes/no decision, or a multistage process that results in an absolute yes/no or a conditional yes/no. Filters don’t always have to have well-defined metrics.

Resumes 88
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy. ROI Calculator.