Thinking lifetime (don't break the chain)
Seth Godin Blog
APRIL 11, 2014
Make the sale, cut your costs, move on. A simple example: HP offers inkjet printers at a slight loss, knowing that over time, they''ll more than make it back in high-priced toner. The traveling salesman, the carnival barker and the old-time businessman can hit and run. Subscription. Support is not a cost center, it''s a profit center.
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