Wed.Sep 11, 2024

article thumbnail

Make Your Marketing a Force for Good

Harvard Business

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models. Successful campaigns, like Carrefour’s defiance of archaic agricultural laws or Domino’s pothole-filling initiative, demonstrate these traits, leading to increased consumer trust and brand l

article thumbnail

Citrix Workspace app for Windows Security Bulletin CVE-2024-7889 and CVE-2024-7890

Kraft Kennedy

Citrix Workspace app for Windows Security Bulletin CVE-2024-7889 and CVE-2024-7890 Description of Problem Two vulnerabilities have been discovered that impact the Citrix Workspace app for Windows. Affected Versions The vulnerabilities affect the following supported versions of the Citrix Workspace app for Windows. Current Release (CR) Citrix Workspace app for Windows versions BEFORE 2405 Long Term Service Release (LTSR) Citrix Workspace app for Windows versions BEFORE 2402 LTSR CU1 Summary CVD-I

System 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Your New Boss Won’t Stop Making Hasty Decisions

Harvard Business

It’s normal to feel unsettled when you get a new boss, and it can be especially disorienting if they come in and start making decisions that don’t seem to make sense. What should you do if you’re in this situation? Should you speak up or just take their new suggestions in stride? Start by assuming good intentions and take an active role in helping your boss understand the nuances of how the organization operates.

article thumbnail

How Small Business Marketing Benefits Companies

Business Consulting Agency

Small business marketing is essential for growth and long-term success. In today’s competitive marketplace, even the best products or services can go unnoticed without an effective marketing strategy. Small business marketing helps companies build brand awareness, attract new customers, and maintain a loyal customer base. Whether it’s through social media, email campaigns, or local advertising, the right marketing approach can deliver significant benefits.

article thumbnail

Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

article thumbnail

How CEOs Are Using Gen AI for Strategic Planning

Harvard Business

Real-world examples of what these new tools can — and can’t — do.

Tools 88

More Trending

article thumbnail

Strategies for Successful Conflict Resolution in the Workplace: Techniques for Managing and Resolving Conflicts Among Team Members

Effective Managers

Conflict in the workplace is an inevitable aspect of any organization, especially as teams become more diverse and the work environment becomes increasingly dynamic. Effective conflict resolution is crucial for maintaining a healthy workplace and ensuring team cohesion. Understanding the Nature of Workplace Conflicts Conflicts in the workplace can arise from a variety of sources, including differences in personality, work styles, or opinions.

article thumbnail

The Cost of Rent Up 0.4 Percent Again, CPI Rises 0.2 Percent in August

MishTalk

I expected rent and OER to moderate. They didn’t. The CPI rose 0.2 percent month-over-month but fell to 2.4 percent year-over-year.

64
article thumbnail

How to Manage Breakthrough Innovation

Harvard Business

A conversation with Alphabet’s Astro Teller on taking big bets on new ideas and tolerating the fear of failure.

article thumbnail

Former ECB President Mario Draghi Proposes a “Vice President for Simplification”

MishTalk

Draghi’s proposal for more bureaucracy to simplify bureaucracy is my hoot of the day.

62
article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

3 Signs It’s Time to Transform Your Core Business

Harvard Business

How to determine if your existing growth formula is reaching its limit.

How To 54
article thumbnail

Better pockets

Seth Godin Blog

Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better. The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued. The Birkin bag is not a good value or particularly functional.