Sat.May 11, 2019

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Brand Architecture – Overview (Part 1 or 2)

Tom Spencer

Having a great mentor is critical for personal skill development, especially early in your career, and so I wanted to share the guidelines that my mentor provided me to follow in 2019 to become a better consultant / strategist. As a brief introduction, my mentor spent two summers at Bain & Co. as an Associate Consultant Intern, started his full-time career at a TMT (Technology, Media & Telecom) focused boutique consulting firm, and is now the youngest VP running the strategy and analytic

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Role models as a tool for decision making

Seth Godin Blog

Innovation is essential, but it’s rarely true that we do something that’s truly never been done before. And that means that our work is toward something. We’re making decisions, taking risks and expending effort to get from here closer to there, where there is a place that’s been visited before. Are you spending time in the gym trying to be more like Jackie Joyner-Kersee or Dwayne Johnson?

Tools 27
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Brand Architecture – Selecting the Right Brand Architecture post M&A (Part 2 of 2)

Tom Spencer

When two companies are going through a merger or an acquisition (M&A), the branding strategy is often the last thing that senior management thinks about, wrongly assuming that it’s more a creative decision than a business call. This is a huge mistake. There’s no clearer signal to the market regarding the intentions behind the M&A than the decision about the post-M&A branding strategy.