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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

The hypothesis-based problem solving (HBPS) approach is a method employed by consultants to develop actionable recommendations for clients using a structured, evidence-based process. A workplan’s purpose is to help you gather the right amount of data to prove or disprove the hypotheses you have developed.

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B2B sales will never be the same

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In the same Tech Tide report, Forrester recommends six technologies where sales organizations should invest to keep up with the changing sales landscape. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels.

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