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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Follow these guidelines and you will achieve those goals. In the past two weeks, I have digested more “content” than is healthy. Partners need to listen.

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Leadership Tip #13: For Innovation, Remove at Least One Policy or Procedure a Week

Johanna Rothman

What about guidelines? Money Policies to Manage Cash Flow. Consider removing policies and procedures and create guidelines and constraints instead. ” Trina's questions prompted the senior managers to consider those guidelines and constraints. This is a part of the series of intermittent leadership tips.

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