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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. ROI calculator. McKinsey’s most popular article in 2017 was a list post. What’s great about speaking at a web conference is that you don’t have to travel — and neither does your audience. Case Studies. You want to organize your case studies into 3 different parts.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Think about a firm like McKinsey. Email marketing has an average ROI of 3800%. They read by choice.

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